Friday, January 28, 2022

The Music Marketing Journey PART 1

 Music Marketing Blog Post #1                                                                                

MEET OUR CREATION!

Moral Bargain
Represented by Rubidium Records (Rb) Through our research, we developed a logo that was stylish and grunge for our fans with a name that was representative of the heavy metal genre...Moral Bargain was born!


BRAINSTORMING "THE LOOK"

Our group was handed a thrilling genre, heavy metal rock! We instantly thought of all the possibilities. Heavy metal is typically targeted toward middle-aged men, but through our extensive research (a portion of our research chart shown above), we found a loophole. In researching the many heavy metal bands, we discovered that although their loyal fan base was middle-aged men, their newer fans were young adults and teenagers. How was this so? Due to the integration of social media and trending merchandise into their marketing plan allowed new fans to find them. And that was it, that was the key to our band pitch. 


BRAINSTORMING OUR MUSIC VIDEO 

Our team wanted a fitting video to show "This is MORAL BARGAIN!" We thought a promotional music video would be too limiting, an artistic video would not gain enough exposure for our new brand, and a storytelling video may not fit. So, we combined.



We brainstormed on a Google Document decided to do a promotional music video with storytelling elements. Our video uses the song "Blind" by Korn, which we retitled "Cost of Life." Our video focuses on a boy struggling with bipolar disorder with shots of our band. 

PLANNING AND PROCESS
Music marketing planning has been an intriguing process.
Each group member has been assigned portions of the projects to facilitate a "marketing team" feel. Although we split up the work, each member was asked to collaborate and assist with other portions, so no member felt overwhelmed. Our group schedule set strict due dates to ensure that we would meet our due date of February 1st, 2022. 


My team made merchandise with our logo on it! The merchandise is alluring to young adults.

My team created social media platforms (I.E. TikTok, Instagram, Facebook, YouTube, and Twitter)

WHAT'S NEXT?

We have created merchandise, a logo, started our pitch, created social media accounts, and finalized our storyboard. Now it is time to film our music video, edit our video, create a website, and finish our pitch presentation. Although the process has been lengthy, I have full faith that my team and I will create an astonishing music video and presentation. After all, we are an extension of Moral Bargain. 



Friday, November 12, 2021

Genre Research Activity: The World of Psychological Thrillers

Friday, November 12, 2021

The World of Psychological Thrillers

What Defines a Psychological Thriller?
Psychological thrillers are a unique subgenre that contains elements of typical thrillers and horror films. A lot of themes are implicit, not outwardly said; thus, viewers typically have an intellectual mind, as twists and suspense must be followed intently. Adults tend to gravitate toward this genre, perhaps to analyze erratic behavior patterns found in our population.


Content:


EX: Joker (2019), the main character is insane, he often creates an uncomfortable mood.

Psychological thrillers are one of the most enjoyed genres that typically create successful movies. As such, many follow similar patterns:

The main character usually has a mental illness that makes their perspective severely unreliable and distorted. The term "psychological" is a perfect fit for this genre since the main characters often deal with mental issues. It does shake the pattern aspect, as creators can stretch their ideas outside the confines of what is initially expected in this genre. 

                       EX: Parasite (2019), the main characters are facing hardships that seem to justify their actions.                                   
Most of the time, the characters are faced with a hardship, like poverty. These hardships compel the audience to sympathize with the character's actions, even if they're morally wrong. It introduces an element of cognitive dissonance, having inconsistent thoughts or beliefs on what is deemed right or wrong concerning behavioral issues—a very manipulative yet fitting tactic.

             EX: Uncut Gems (2019), the main character puts himself in situations that make the audience feel on edge.          

Pangs of anxiety are often felt whilst consuming this type of media. Not only can the topics be a bit disturbing, but they also place us in the center of hypotheticals. If my life went wrong, would I take the same course of action to overcome it, or a different one? The discomfort and anxiety are all excellent factors of psychological thrillers. Given the same "psychological," it is supposed to mess with the audience's mind.


Production Techniques:

Sound, lighting, and color are all productions techniques that this genre uses to its advantage. Shepard's tones, auditory illusions, are commonly used to create rising tension and progression of the plot. Overall, sound effects and background music used are eerie and sharp, typically accompanied by a camera zoom to emphasize a particular character's action or presence.

Colors utilized, like horror, are dark and muted. If an object is colored brightly or boldly, that usually signals to the audience that it is significant to the progression of the plot.

The lighting in this genre is meant to keep a sense of mysteriousness. The difference between what is occurring in the movie and the information given to the audience creates a barrier; thus, creating mental tension. The lighting is typically dark, utilizes shadows, and underexposure to contort perception, and reveals little about the physicality of an ominous character. 


EX: The Killing of a Sacred Deer utilizes eerie sound effects and shadows to make the character, Martin (Barry Keoghan) seem suspicious and ominous.


Marketing: 

Psychological thrillers are marketed toward young adults and adults who can handle mature content. The audience typically contains intellectual individuals who are able to understand the plot thoroughly and want to solve it, like a puzzle. Like horror and thriller films, psychological thrillers are usually marketed toward males, as blood and violence draw them in. 

Movie posters for this genre contain:
  • Close-ups on the main character.

  • Extreme close-ups of the character's eyes.

  • Close-ups on objects that serve as motifs in the film.

The close-ups tend to encapsulate the psychotic nature of the main character and their mental stability.


Examples:

Sample 1: 

The Shining

The Shining (1980) is a story that follows a family being paid to watch and maintain a hotel over the winter. The father, Jack Torrence (Jack Nicholson), is a writer with severe writer's block and alcoholic tendencies. At age five, Danny Torrence (Danny Lloyd), the son, has a rare gift called the Shining. In the haunted hotel, Danny begins to have strange visions, and Jack starts to go insane. As tension rises, Jack becomes homicidal and terrorizes his family. The film often utilizes close-ups and Shepard tones to heighten suspense during turning point moments. Another significant aspect of this movie, like others of this genre, is the color design. The colors are typically muted, but when colors are shown boldly, they must be noted—for example, the bloody elevator scene. This movie poster depicts The Shining for elements of insanity, human nature, and keeping viewers attention: the embodiment of a psychological thriller.



Sample 2:

Gone Girl

Gone Girl (2014) is a story of a marriage between Amy (Rosamund Pike) and Nick (Ben Affleck). Although the wedding is seemingly perfect to the public, Amy goes missing to escape the pressure of being the perfect, cookie-cutter wife. Nick, being her husband, becomes the primary suspect in her disappearance or possible murder. The investigation and search for Amy occur, and their marriage falls apart. The preconceived notions of both Amy and Nick disappear. The movie is taut due to the impulsive and manipulative nature of Amy's behavior; the plot takes many turns. Amy has narcissistic tendencies and does a great job of making the audience, and the people involved in her case sympathize with her. This movie, like many movies of this genre, utilizes close-ups and Shepard tones to build tension. What makes this film unique are the voiceovers used for monologues. These voiceovers help the viewers get into the minds of those they are watching and really understand their broken thinking. This movie poster embodies the film and genre: muted hues, dull expressions, and split art to represent split thinking or a disturbed mind.

Additional Psychological Thriller Recommendations:


Get Out (2017)

Psycho (1960)


Circle (2015)

American Psycho (2000)


Silence of The Lambs (1991)


Us (2019)













Tuesday, November 9, 2021

A Brief Introduction

 Hello! My name is Gianna, or, to you, TheSchuBlogger! I intend to use this blog to showcase the highlights, the learning process, and the creative process of AICE Media Studies. Knowledge comes from a variety of subjects, and I am a firm believer that knowledge is power. This blog will illustrate the evolution of what I create. I create to entertain and share topics that hold my interests. I hope you enjoy peeking inside my mind!

My Creative Critical Reflection

 Week Nine: The End is Near This is not my baby, but this video encapsulates me! You can also rewatch the opening here if you would like :) ...